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💰 Costs & Licensing

Power Pages Costs & Licensing 2025:
The Complete Overview

Authenticated users, anonymous visitors, hidden costs – explained honestly and transparently

By Tino Rabe, Microsoft Power Pages MVP • 22 August 2025 • 10 min read

The most frequent question in initial calls: "What does Power Pages really cost?"

The answer is more complex than "X pounds per month" – but don't worry: After this article you'll know exactly what costs to expect and how to calculate them.

Promised: No marketing speak, no hidden costs, only honest numbers.

Costs at a Glance

Base Licence

€200

per month

  • ✓ Unlimited anonymous visitors
  • ✓ 100 authenticated users/month
  • ✓ Hosting included

Additional Users

€3.17

per user/month

  • • From 101st authenticated user
  • • In 100-packs (€317/month)
  • • Scalable monthly

Implementation

€40-70k

one-time

  • • Setup & Configuration
  • • Templates & Customisations
  • • ERP/CRM Integration

Understanding the Licensing Model

🔑 Authenticated Users vs Anonymous Visitors

✓ Authenticated Users

Definition: People with login account who see personalised data

Examples:

  • • B2B customer sees their orders
  • • Partner sees their commission statement
  • • Supplier sees open orders

Licensing: Per active user/month

✓ Anonymous Visitors

Definition: People without login who only see public content

Examples:

  • • Prospect reads Knowledge Base
  • • Visitor browses FAQs
  • • Public product documentation

Licensing: Unlimited in base licence

💡 Important: Only ACTIVE authenticated users per month are licenced, not registered accounts. If you have 1,000 registered customers but only 400 log in during January → You pay for 400 users.

📊 Licence Calculation: Examples

Scenario Active Users/Month Licence Calculation Cost/Month
Small B2B Portal 50 Base licence (incl. 100 users) €200
Mid-Market Portal 250 Base (100) + 2× User Pack (200) €834
Large Partner Portal 500 Base (100) + 4× User Pack (400) €1,468
Enterprise Portal 2,000 Base (100) + 19× User Pack (1,900) €6,223

🎯 Rule of thumb: Approx. 40-60% of your registered customers are active monthly. With 500 registered B2B customers → approx. 250 active users/month.

Hidden Costs? What Else May Apply

1 Capacity Add-Ons (for high traffic)

What is it? Additional compute and storage capacity for very large portals.

When do I need this?

  • • >50,000 API calls per day
  • • >1 GB file storage
  • • Complex business logic with many automations

Costs: From €45/month (50,000 requests)

✓ Most mid-market portals do NOT need Capacity Add-Ons

2 Premium Connectors (for third-party systems)

What is it? Licences for connections to non-Microsoft systems (e.g. SAP, Salesforce, Oracle).

Examples of Premium Connectors:

  • • SAP ERP
  • • Salesforce CRM
  • • Oracle Database
  • • Adobe Sign

Costs: From €40/user/month (Power Automate Premium)

✓ For Microsoft systems (Dynamics 365, SharePoint, SQL) NO Premium Connectors needed

3 Azure Services (Optional)

What is it? Additional cloud services for specialised functions (e.g. AI, custom APIs).

Examples:

  • • Azure Blob Storage (large file uploads)
  • • Azure Functions (custom backend logic)
  • • Azure AI Services (chatbot, OCR)

Costs: Variable, typically €20-100/month

✓ Only needed for very specialised requirements

4 External Developer Support (Optional)

What is it? Maintenance, updates, new features through external service providers.

Typical support packages:

  • • 5 hours/month: approx. €500/month
  • • 10 hours/month: approx. €900/month
  • • On-demand (without retainer): €100-150/hour

✓ Many companies manage Power Pages completely in-house (low-code!)

💡 Reality for 80% of mid-market B2B portals:
Costs = Base licence + Authenticated Users. No Capacity, no Premium Connectors, no Azure. Simple, transparent, predictable.

Total Cost of Ownership: 3-Year Calculation

What does a Power Pages portal really cost over 3 years? Here's the honest calculation for a typical mid-market B2B portal with 500 users:

Cost Position Year 1 Year 2 Year 3 Total
One-time Costs
• Implementation & Setup (8-12 weeks) €75,000 €75,000
Recurring Costs (per year)
• Base Licence (€200/month) €2,400 €2,400 €2,400 €7,200
• Authenticated Users (250 active) €4,800 €4,800 €4,800 €14,400
→ 2× 100-pack @ €317/month
Total Cost of Ownership €82,200 €7,200 €7,200 €96,600

📊 Per User/Year (Year 1)

€329

€82,200 ÷ 250 active users = €329 per user

(including implementation)

📊 Per User/Year (from Year 2)

€29

€7,200 ÷ 250 active users = €29 per user

(licences only)

Is It Worth It? ROI Calculation

💰 Typical ROI Calculation (500 Users)

✓ Savings Through Self-Service

  • • Support ticket reduction (40%): €48,000/year
  • • Elimination of status enquiries: €21,600/year
  • • Automated onboarding: €18,000/year
  • Total Savings: €87,600/year

− Power Pages Costs

  • • Year 1 (incl. implementation): €82,200
  • • Year 2 (licences only): €7,200
  • • Year 3 (licences only): €7,200

📈 Net Benefit (3 Years)

  • • Year 1: €87,600 − €82,200 = +€5,400
  • • Year 2: €87,600 − €7,200 = +€80,400
  • • Year 3: €87,600 − €7,200 = +€80,400
  • Total: +€166,200 over 3 years

🎯 Break-Even: After 9 months the portal has paid for itself. Everything after is pure profit.

⚡ Quick Calculator: Your Licences

How to calculate your monthly costs:

  1. 1. Count your B2B customers needing login (e.g. 500)
  2. 2. Multiply by 0.5 (activity rate) = 250 active users/month
  3. 3. Subtract 100 (included in base licence) = 150 additional users
  4. 4. Divide by 100 and round up = 2 User Packs
  5. 5. Calculate: €200 (Base) + (2 × €317) = €834/month

Prefer concrete numbers for your project?

Free Calculation in Initial Call

Questions About Licensing & Costs?

In a free 30-minute call we'll calculate your exact costs together and show you how the portal pays for itself.

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Tino Rabe

Tino Rabe

Microsoft Power Pages MVP

I help mid-sized companies build secure and GDPR-compliant customer portals with Microsoft Power Pages. My focus: Fast implementation, measurable ROI, no vendor lock-ins.